What Role Does Creativity Have In Cognition?

Creativity is a complex process that involves coordination between the cognitive control network, which is involved in executive functions like planning and problem-solving, and the default mode network, which is most active during mind-wandering or daydreaming. Different attributes for evaluating creative inventions can be found in the literature of creative production, such as elegance, aesthetics, and intelligence. The results point to different constellations of traits relevant to creative potential in lower and higher IQ samples.

Neuroscientist Rex Jung Ph.D. defines creativity as “the production of something both novel and useful”. She teaches that the creative state of mind can be accessed and trained by focusing on the early stages of human cognitive development. Creativity is a quantitative property that can range from “little-c” to “Big-C” creativity, and it can be studied from three different perspectives: the product, the person, and the brain.

Creativity looks different from person to person, and even within one brain, there are different routes to a creative spark. One way to define a personal brand is to match that of a corporate brand. At Cognito, we strive to reveal your company’s identity in unique and unforgettable creative ways through meticulous graphic design.

The Cognito Project is driven by the belief that knowledge, when creatively managed and disseminated, can change our world for the better. Cognito Lessons aim to nurture core cognitive and non-cognitive skills that young people will need in the future. Influencers are authentic in their ability to shift perspectives and change opinions of followers.

The creative industry is continuously evolving to provide the best solutions for the different needs of the industry and its audiences. The Senior School’s inaugural Cognito Conference showcased excellence in creativity, communication, and character. By targeting specific cognitive challenges and fostering cognitive control, individuals can break free from mental constraints that hinder their creative flow.