Matt Baldwin Gq Denim Cleaning Instructions?

Matt Baldwin, the owner and designer behind Baldwin Denim, shares his expert-approved guide on cleaning and caring for his pieces. He advises turning them inside out and washing separately to avoid crease marks on a cold wash and drying them flat. Baldwin and Emily Baldwin founded Standard Style Boutique and Baldwin Denim, loved by celebrities like GQ and Vogue.

Baldwin has been reclaiming customers’ raw denim since 2009, using wash templates for every wash they do. To care for your pieces, turn them inside out on a gentle cycle of cold water with a cup of white vinegar to set the dye, and hang dry. Wash them whenever you think they could use it.

The company was unceremoniously shuttered by Cliff Illig, who took over and it went out of business. The fabrication is premium denim, and the wash is light blue with slight whiskering and fading throughout. The hardware is button closure and button fly, and features five-pocket styling.

To pick a pair like a pro, start with a clean, dark one-rinse or be careful with the amount of fabric you use. Baldwin’s collection includes men’s and women’s upcycled garments created with Michael Abe, his business partner in Us Studio.

In summary, Matt Baldwin’s advice on how to care for his denim is super simple. He recommends turning them inside out, washing separately on a cold wash, hanging them to dry, and going as long as possible between washes. Baldwin also offers a website for Baldwin addicts and new converts to upload photos of their beloved Henleys, Reeds, and 76’s in every state of worn-in-ness.