Europeans dress up more than Americans, especially for meals and special occasions. To dress more with European style, wear clean-cut conservative clothes, go neutral, bring comfortable walking shoes, wear shorts, leave the baseball cap behind, accessorize with scarves, avoid bling, and go slogan-free. British Vogue highlights key spring/summer 2024 fashion trends, such as metallics and new prep.
To stay updated on European fashion etiquette, watch YouTube fashion videos, follow influencers and designers on Instagram, and subscribe to beauty magazines. Avoid clothing with large logos, prioritize well-fitted garments, reserve beachwear for appropriate settings, and balance sneaker usage with other fashion choices.
European street style trends, especially for women, are generally more elegant and put together. From slip dresses to slingback shoes, these are the biggest European street style trends about to shake up British fashion in 2024. Tune in to fashion week for upcoming trends, pay attention to current runway collections, subscribe to the best fashion magazines, and follow your favorite brands.
Don’t be afraid to try new things and experiment with different combinations of trends and classics, colors and textures, prints and solids, and more. Wear clean-cut conservative clothes, go neutral, bring comfortable walking shoes, wear shorts, leave the baseball cap behind, accessorize with scarves, and avoid U.S. logos and go slogan-free.
📹 How NOT to Look Like A Tourist While Traveling To Europe This Summer
Sharing my top 10 tips to help you fit in and look less like a tourist when traveling in Europe this summer. I’ll show you what NOT to …
How to look more European?
European men have a unique style that is both sleek and comfortable, blending tradition, modernity, and an understanding of what looks good. To dress like a European man, wear fitted clothing, own a high-quality suit, avoid fanny packs, embrace monochromatic looks, invest in good shoes, and accessorize smartly. Layering is key, and casual but polished clothing is essential. European men embody an ethos, capturing the essence of their culture and wearing it with pride.
European men eschew baggy clothing, opting for slim or slender cuts that skim the body’s line. They are known for skimpy swimwear and slender jeans, and if skinny pants are too much, a straight cut will suffice. Wide-legged styles are usually left on the rack, unless a linen resort pant is purchased.
In summary, dressing like a European man involves a combination of style, comfort, and a unique blend of tradition, modernity, and understanding of what looks good. By following these tips, you can create a stylish and confident European look that is both stylish and comfortable.
What are the current fashion trends in Europe?
The 2024 runway and social media trends are a mix of current and classic styles that are set to be popular in the UK over the next 12 months. Some of the trends include capri pants, puff sleeves, slingbags, slip dresses, off-the-shoulder, business-class bags, tonal color-blowing, and reworked denim. These trends have all stepped straight off the runways and onto the streets of Europe, providing endless style inspiration.
Stylish Europeans have been sharing their street style looks from their countries, providing endless style inspo. These chic outfits contain a mix of current trends, classics, and those yet to be discovered by the masses. If you’re looking for an easy warm-weather look that will take you into autumn, these chic outfits are worth bookmarking.
In summary, these trends are a mix of current trends, classics, and those yet to be discovered by the masses. They are sure to be popular in the UK over the next 12 months, making them a great way to refresh your wardrobe and embrace the autumn season.
How do fashion brands keep up with trends?
Social media plays a crucial role in developing fashion trends, allowing fashion businesses to increase their online presence and attract more followers. Trends are essential in the fast fashion industry, as they act as a link between brands and their customers, allowing them to understand their preferences and adapt to evolving tastes. In the fast fashion era, where styles can quickly become outdated, staying updated with the latest trends is essential to maintain relevance and freshness.
Customers constantly seek change and demand smart fashion, and introducing trendy designs helps businesses capture their attention and stay relevant in the market. Therefore, it is essential for fashion brands to stay updated with the latest trends to stay relevant and successful in the fast fashion industry.
How to predict fashion trends?
Fashion forecasting is a process that begins months or years in advance of a season, using data from various sources like runway shows, trade fairs, street style, social media, and consumer surveys. Trend forecasters analyze this data to identify patterns, color palettes, silhouettes, fabrics, and themes that resonate with consumers. They create trend reports and presentations, which are distributed to fashion brands, retailers, designers, and industry stakeholders.
Factors influencing fashion trends include socio-cultural shifts, technological innovations, demographic changes, lifestyle changes, and technological advancements like 3D printing and sustainable materials.
What is the 20 year rule fashion trends?
The 20-year rule is a concept that suggests that fashion follows a cycle that repeats every 20 years, with people going from “love it” to “hate it” to “meh” before returning to “love it”. This cycle is influenced by the feeling of nostalgia that these trends stir. However, it is often seen first on people too young to have these nostalgic associations. This is because every two decades, a new generation of young adults emerges, experimenting and defining their styles.
They often lean towards clothing styles that feel “new” and “retro” to them, which leads them to watch older series and films or look at old photos. These films evoke a sense of longing for or absence of something they have never known, resulting in this generation wearing trends of the past. This cycle of nostalgia and fashion continues to shape our perception of the world around us.
How to get a European look?
European men have a unique style that is both sleek and comfortable, blending tradition, modernity, and an understanding of what looks good. To dress like a European man, wear fitted clothing, own a high-quality suit, avoid fanny packs, embrace monochromatic looks, invest in good shoes, and accessorize smartly. Layering is key, and casual but polished clothing is essential. European men embody an ethos, capturing the essence of their culture and wearing it with pride.
European men eschew baggy clothing, opting for slim or slender cuts that skim the body’s line. They are known for skimpy swimwear and slender jeans, and if skinny pants are too much, a straight cut will suffice. Wide-legged styles are usually left on the rack, unless a linen resort pant is purchased.
In summary, dressing like a European man involves a combination of style, comfort, and a unique blend of tradition, modernity, and understanding of what looks good. By following these tips, you can create a stylish and confident European look that is both stylish and comfortable.
How to blend in Europe?
To pack for a trip to Europe, focus on high-quality, neutral pieces that are easy to pair with. Fit is crucial for a timeless and classic look. Consider wearing layers for colder or transitional seasons, rather than packing separately for each season. This will save space and allow you to bring back some wonderful European fashion as a souvenir. Remember to consider the best-dressed Europeans and consider wearing layers for a comfortable and stylish experience.
How does Zara keep up with trends?
Zara, a global fashion retailer owned by Inditex, has revolutionized the industry by focusing on fast-changing fashion trends. The company’s activity configuration allows it to launch new pieces in less than three weeks, compared to competitors who take over nine months to deliver items to stores. Zara’s success is attributed to its ability to reduce lead times and react to trends instantly. The company has vertically integrated its supply chain and moved production to Europe, a move that many competitors have outsourced to lower-cost Asian factories. This model has allowed Zara to become a heavyweight in the highly competitive fashion industry, with 2, 238 physical stores and €18. 9 billion annual revenue as of 2018.
How do brands keep up with trends?
It is recommended that one remain apprised of developments in one’s field by consulting trade publications, newspapers, blogs, and the writings of business thought leaders. One may engage with one’s industry by joining professional associations, attending events, participating in training programs, and contributing to online communities.
How to style European fashion?
In Europe, the typical color palette for attire is comprised of basic hues, including white, gray, beige, and black. Pastel colors are also prevalent, particularly for their ability to add a touch of vibrancy to an ensemble. Individuals of European descent tend to gravitate towards neutral colors that allow them to blend in with the general population. They often perceive bright colors as uncomfortable, particularly in professional settings. During the spring season in Europe, women often wear white pants, while black leather pants are appropriate attire for evenings in northern Europe.
📹 Old Money Aesthetics: Outfit Ideas and Styling Tips for a Classic and Elegant Look
As a European myself, I think that the number one rule to fit in would be to dial down the voice. Loud and shrill voices do not go down well in most of Europe. Clothing and make up trends do vary, in general we are more low key, however there are plenty of youngsters who do dress in the things that are mentioned to avoid. If you are well mannered, and speak with a moderate tone you will fit in.
I’m an American but was born and lived in Germany for many years. Doesn’t matter what you wear, I can always spot the Americans. It’s in the body language and in so many subtle signs. But nothing wrong with being an American! Just be kind and polite—that’s the most important thing anywhere I the world.
I am German. Just come as you feel comfortable. I find the different style of nations, brings color to our cities! You have to be careful everywhere, otherwise you will be robbed, not only as a tourist. Germany is actually quite safe. So, just come here, enjoy our hospitality, our cities, landscapes, our food and of course our beer and wine. Welcome to Germany!
When I was backpacking, I literally just wore my normal, comfy clothes (some from Walmart, some from thrifting, others from markets along the way), and the locals ALWAYS mistook me as one of their own. It doesn’t matter what you wear, but it DOES matter how you act. Just be polite and courteous, and no one will bat an eye at you.
I’d like to point out that Europe is culturally very diverse. People in Greece dress differently from people in Sweden, France, Poland or Italy. Every country has their own style. E.g. in Greece it’s absolutely okay to wear sweatpants during daytime. Young Greeks also wear very revealing dresses in the evenings. This year ripped yeans are also fashionable in Greece, young people wear them a lot. Leggings are also worn in Greece. It’s all about occasion. In Germany backpacks are absolutely common. My Greek husband always jokes about us Germans, saying we’re born with a backpack attached. Germans also wear outdoor clothes a lot. I absolutely agree with the scarf, it adds style and according to the weather can be used to protect from sun, rain or wind. But to be honest, we often can tell you’re from the US as soon as you smile, because of your teeth and from far away often it’s also the way you move, because you tend to occupy more space than Europeans.
I’m sorry, but as a Swede living on Costa del Sol in southern Spain, having been in the UK, the Netherlands, Norway, Belgium, Germany and Czech Republic in the last four years I don’t agree with this. Europeans don’t have a specific all round style, we wear all of those clothes you say are no no’s if we want to. If you want to look chic at all times of course you don’t wear some of them, but that goes for wherever you are. We absolutely wear baseball caps, we wear sports wear, we use backpacks, we dress up, we dress down, because we’re humans that do various things during our days and weeks.
I’m a Londoner and I agree with 90% of your advice. The only thing is small bags – we do wear them but under the jacket or coat. They usually have a front flap with a zip inside. This is due to pick pockets thieves. Go for small cameras or just use the phone. If your going to wear prints then go small. Always carry an umbrella. We love trainers especially in London as the pavements /sidewalks are so uneven. Use maps on your phone, not paper versions. No logos or designer labels, no bling, no expensive jewellery especially watches. Think. security. Dress down – it’s not like Paris, it’s not a fashion parade in London. We wear a lot of jeans, t shirts, a blazer and trainers. That’s about it. For those coming here – have an awesome time, we’d love to see you.
I am European and find this a tad bizarre – the diversity amongst European countries is incredible – we are not one big homogenous culture. It isn’t like travelling from California to New Hampshire. The traditions, cultures and values of the European nations are markedly different and we have centuries of history that have informed this. Our customs, languages, food is diverse. As another poster has said, the easiest way to identify yourself as a North American is the body language and the general speaking volume (much louder) and mode of address. So many times I have been stopped by a stranger and the first words are “Hey, can you tell me if this is the right road to …..” Euoropeans are not used to such informality.
Just be yourself and dress the way you feel comfortable. this said, there are formal occasions where you are expected to dress up little bit but if you are just going to stroll through the streets and museums, it’s just fine to wear whatever makes you feel good. Also, there is nothing wrong being a tourist, you are most welcome as you are. every time I hear that europeans are fancy and fashion oriented, I smile little bit. you should see what I wear in my everyday life 🙂
I live in Vienna and tourists are coming back. I observe very specific looks: the Germans are usually dressed very sensible, always weather appropriate with shoes made for walking (no trainers!). Women from Eastern Europe and Russia are usually wearing a lot of makeup and logos all over. Americans seem to love their active wear and their trainers. I personally like the style of northern European women, a bit sexy, a bit rockstar, natural makeup … so cool. I work at a design store in the Center of Vienna and my team and I are always right about the nationality of our customers. It is so interesting how different styles are.
Sweden – we do most of the things mentioned “to avoid” 😊 and we are definitely wearing baseball caps! Ponytail and sunglasses to match. Just have fun, be safe and it’s ok to ask for help even if you find that people are walking fast without smiling… most of us wear our smile on the inside. But do wear sensible shoes! Especially when in Stockholm and you want to explore the old town with all its cobblestones. But we’re not as strict as it may seem by the description. We’re all different, the weather is different and the expectation may vary because of it.
There’s no dress code in Europe just be mindful of your surroundings. It also depends in which country you’re in, the season the occasion, the city and many other things . As an example you can’t expect the people living in a village to dress as the people in a big city . It all varies tbh . I’ve lived in two European countries ( Germany & now Belgium) and as a black woman I’ve learnt that it all depends with where you are, every European country has a different culture.
Lived in England for 2 years, married to an Englishman and return to England often. During the day, they most certainly do wear head-to-toe athletic clothing. On our last visit, I ended up wearing leggings and trainers more than anything else I had brought just so that I DID fit in. I don’t think that there is a particular way of dress for all of Europe as a whole and that each country and even each city within that country, probably has its own trends.
I agree with most of what you said (esp the leggings), but I have been to Europe many times and can honestly say no one gave a me a second glance at my fanny pack and my backpack. I don’t travel for a fashion show; I go to enjoy the sights and take photos with my excellent camera that I store in my bag. Also, I am a woman of color, so I could dress to the NINE, and I would still stick out (it has happened to me many times, esp in Paris). I think the key is to be respectful and aware of your surroundings.
I am southern Spanish: dress as you want, be loud, have fun… be you! As long as you are respectful, you are here to have fun, we fully get and appreciate it. I have lived in many different countries in Europe and it is also important to know that styles in each country are very different, and we Spaniards, we can for example spot each other in the street anywhere. I see many comments about not being loud: that does apply to Germany, the Netherlands, and others, but certainly not to southern Spain, Italy, and Greece, for example. And backpacks are a huge thing in Brussels, for example! Bottom line: travelling makes you spontaneously pick up things from other countries, but you do not have to force things. If you are a tourist, why would you not want to look like one?
As a British person you are welcome, dress whatever makes you happy and comfortable. If you are sightseeing comfy shoes are a must and bring clothes you can layer and for the rain. Weather is changeable every day . Some hotels have a dress code for afternoon tea no jeans, trainers (sneakers etc) . All the old rules of a dress code are fading. France, Italy, Spain they tend to wear more tailored modest clothing . Men and women always appear well groomed, subtle makeup . Men in chino style trousers and shirts . Italian knitwear is fantastic ! I think the general perception of people from the USA is loud and overtly friendly . Maybe talk quietly to blend in. Come to Yorkshire, you will be very welcomed
I appreciate many of these suggestions. However, just like regions of the US, Europe is not a monolith. I was recently in Ireland and the influence of American fashion was very apparent, especially with young people. Hip stores were selling vintage American sweatshirts. Logos like North Face were popular with locals. It really does depend where you go. I personally prefer a more elevated look, but this was my observation.
I think the biggest difference between Americans and Europeans is not so much the clothes (except for dressing too casual if going out), but behavior. That extra friendliness Americans have, like saying hello to people just because your eyes met passing by, or asking personal questions of everyone, like waiters, store personnel, whatever…, hugging and kissing strangers, and so on. 🙂 As a side note, I still just bought that black Travelon bag you said not to wear, only because it’s pickpocket proof, not because of style. And I’ll happily use it. 🙂
Interesting article! Belgian here. Echoing what I’ve heard here: I guess we wear location/occasion/season appropriate clothing. Activewear is for workouts and yoga, not for streetwear. Revealing clothes and heels are fine on a party or girls’ night out – but not to visit a cathedral. Outerwear with backpacks are fine – especially if you have kids and need practical stuff on hand. Dressing up to “blend in” in Europe will actually be super obvious – at least to me. And yes – the voice and demeanor is the no1 give-away. You guys are so enthusiastic and comment and chat about eeeeverythinggg. If I was visiting somewhere, I would be quietly checking my phone or tourist guide and discreetly chat with my travel companions. But the main rule? Is just be yourself. We love you Americans! Always great to interact and meet y’all ❤️🇺🇸
I am 100% italian, lived in Italy my entire life, but once, while strolling in Rome’s historical center, I was repeatedly mistaken for an American tourist: I was wearing an elegant dress and a very heavy make up, because I was coming from taking part in a TV talk show. So locals would try to scam me, flirt with me, sell the weirdest stuff and services to me, i still can’t decide whether the funniest part was letting them do their thing or subsequently reveal i was not what they thought
i’m european and i’ve lived in rome for 4 years so i’ve seen my fair share of tourists and honestly i can tell tourists apart by country just by looking at your face/how you move. you can be wearing shorts and flip flops or the most italian outfit imaginable it doesn’t matter: if you’re not from here i will notice. it’s not necessarily a bad thing though, it just goest to show how our differences aren’t all surface level but rather embodied in even our smallest movement! and pickpocketers notice these things as well, so to not be targeted i’d say most of all walk around as if you are absolutely sure where you’re going, as you’re doing the most mundane walk ever. they will leave you alone!
I guess my European trips are different than yours lol. We walk at least 15,000 steps most days. I can’t imagine doing this in a wedge shoe or even a sneaker that is not supportive. I go for comfort. I won’t wear leggings with athletic tops but I will wear leggings with longer blouses or a tunic with cardigan. I will also wear graphic tees or cute blouses with nice shorts and supportive sandals. All mix and match to fit in a carryon. Your outfits are beautiful but not my style.
I respectfully disagree with you on a few points. I just returned from a 2 week European trip yesterday (Amsterdam, Paris, Geneva) — leggings and joggers were everywhere! So was active wear!! As a style-conscious American lady over 50, I was surprised at first but trust me, baseball caps, T shirts with “American” logos, sneakers and ripped jeans were worn by Europeans as well as global travelers GALORE of all ages!!! Even in posh restaurants the dress was very casual. Definitely observed an integrated fashion vibe. So no worries ladies, us Americans will fit right in!!🙂
I was in Italy in April just as things were opening up to tourists. Buying clothing for the trip was so hard with lack of stock in my (popular) size. Erin’s articles & Travel Fashion Girl’s blog helped me so much. Observations: You don’t have to dress just like a European to look better than most American tourists. Buy the best pieces you can find, have them tailored to fit (sleeve length, pants hem, waist) & go with it. Avoid sports clothes, bright colors, pleats, baggy pants, “travel/ safari clothing” and leggins (if you’re overweight, find some pants that fit). Clothing available in North America is different. In Italy, especially Rome, my skinny black jeans & a navy blue puffer jacket with slightly chunky black ankle boots kept me from standing out. I bought a dark blue leather day pack & it was so much the fashion in Rome we even saw the men carrying their wives’ packs. So my husband happily carried mine. You can buy a scarf or hat from a local store & have a piece that looks local. Watch Erin’s articles & find a good boutique in your area to help in your search for stylish trip clothing. If they don’t have a piece in your size, ask if they can order it. I do not like puffer jackets but they were the outerwear norm in Rome, Sicily, Malta, and Greece so I’m glad I bought one for the trip. I left my boot cut jeans at home & didn’t see one pair in Italy. While the black nylon travel purses may be a “tourist here” tip-off, they have slash resistant straps & fabric & locking zippers.
Painful shoe fixes: 1) put moleskin on the inside of the shoe where it rubs 2) Dr. Scholl’s callus cushions. These are clear, slippery plastic bandaid type things that don’t show and allow the shoe to glide over your skin. Also helps to cover existing blisters. 3) Solemates Blister Blocker stick. It’s like a chapstick for your feet that allows the shoe to glide past rather than rub.
In Europe people tend do their makeup to look as authentic as possible – so no false lashes, fake nails and tan. Also no wigs or hair extensions, no botox, (or extremely white teeth :D). Everything what looks fake will make you look like no European. But nothing wrong with that. It’s not criticism. Enjoy whatever style and don’t worry.
Europe is so many countries: Can’t apply your experience in Spain to the whole continent.. Having lived in serveral countries here in Europe I can tell you there is no common ground like say Madrid versus Berlin … actually I think its an interesting idea to explore: Style vibes of the different cities you visite… Micro-Trends etc.
I worked for a major US bank in credit card customer service. Pickpocketing is definitely a thing in Europe! Customers (Americans) would call in daily because their wallets were stolen on a train or something in Europe and they were stuck with no money. Be very wise in how you carry your wallet/purse over there.
This is so funny to watch as a European. Seriously in the Belgian cities we are used to seeing any style and nationality. Don’t fret about how you look or what you should wear except maybe the heels if you are going to Bruges. 🙂 Also styles really vary from country to country. We can usually just see from far whether someone is from the Netherlands, France or Italy for instance.
Love the outfits! I live in The Netherlands. Activewear is totally okay, especially for younger people. Northern European brands like Vero Moda, H&M are very popular. Lots of muted colors and black, jeans and sneakers with everything. We are very casual and practical dressers. It’s because we have to bike and walk cobbled streets. Also, dress for the weather, which means layers and often something waterproof. In southern european countries they do dress up more and on holidays I can always tell whose Dutch or German . Americans are easy to spot too, backpacks, cargopants and baseballcaps, men often wear loud shirts and baggy shorts, but it is not the outfit that gives you away but the enthusiasm 🙂 And I mean that as a compliment.
I’ve visited Rome at least 10 times and your tips are spot on. Especially bringing a nice trench coat and wearing classic, comfortable shoes. Make a color copy of your passport and carry that in your purse instead of the real one. Leave flashy jewelry and watches at home. Wear only one item with a logo, preferably French or Italian. On public transportation keep your crossbody bag underneath your coat and hold on to the top. And don’t swing your bag around loosely while walking down the street. Finally, if you go shopping, try to minimize the number of bags you are walking around with. Speak softly and kindly. Say thank you and be a classy American.
I am a US citizen living in Spain for 4 years. Most of your recommendations are correct. However, it depends on the country. I’ve seen lots of women in Spain and Italy wearing sexy, tight outfits. It is practically impossible to wear high heals on the cobblestone streets! Your comment on white sneakers is spot on!
Hello Erin, I understand that in your article the goal is to help people travelling to Europe with usefull tips. But I think there is a bit of bashing right now happening in Europe, against USA and tourists from USA. Did you feel it while you were there? I am French, and I feel like the European/French/Parisian style is the new norm. I see so many content on social medias about this style. I would love to see articles about the different fashion styles in USA, I imagine women in South Carolina don’t dress exactly like women in New Jersey, or California. I think American people have the right to be proud of their style and shouldn’t feel like they must imitate European people (unless they want). It’s not a criticism in disguise, I promise. I just feel like you are the perfect person to speak about this topic on your website. Have a nice day and thank you for everything you give so generously to your followers.
I live in Poland, that is central Europe. I’m going to go to vacation to Italy in 3 weeks, and I thought this article could be helpful for me. It turned out, that I do not ever wear neither of these things that you mentioned as a no-no 😜😄 it is really interesting how our cultures and everyday style are different everywhere 😀
I thnk what you have to keep in mind is that Europe is big, and even between EU countries ppl do stand out. We can easity tell, say, Germans in Italy. Activewear is perfectly fine and will blend in if you are in Finland or pretty much anywhere in Northern Europe. Heels will be frowned upon in Germany but too casual of a look – and it screems ‘tourist’ in Italy or France…
Unless you have mobility issues, skip the cabs! If you’re perusal this website then presumably you care about your figure but since you’re also on an exciting trip to Europe you also want to enjoy the food, a major cultural experience. Our family of four, ranging in age from 18 to 59 enjoyed every morsel of full meals (with bread) and only took cabs when there was no other option. We walked everywhere, only taking the subway when we had to go more than 2 miles and took the stairs; the lifts were tiny and always full anyhow. No one, including the two 50-year-olds, gained even a single pound. It’s really no secret how Europeans are so much slimmer than Americans: high petro prices and cities built before the automobile. No miracle there!
I am European and I don’t understand what is the big deal with people dressing however they like. It shows confidence. Be comfortable, be yourself, be decent, and dress like a tourist if you like, whatever that is. Who makes up these dumb rules? By visiting foreign countries you are contributing economically to their wealth. They should welcome you with open arms and gratitude. Just remember to be kind and respect the rules of the land, and that’s it. My country welcomes millions of tourists every year. God forbid if I were the fashion police and have nothing better to do.
There’s nothing wrong with trying to look European if that’s the style you like! I am all for it and love your tips for dressing in general! Americans have become so destylized! I can’t even go to a nice restaurant without seeing somebody in sweatpants and a hoodie. I’m tired of looking at people sloppily dressed!
I’m British, and for me, American women always have this very particular hair style that tips me off that they’re an American tourist- it’s usually worn below the shoulders and looks like it’s been blow dried, so although it’s obviously naturally straight, that hair poufs out with quite a bit of volume, and curls/waves in a way that is obviously styled. Europeans just don’t style their hair that way- not since the 80’s. We like to either curl our hair, or straighten it, or just leave it natural, not do any coiffed in between styles.
I live in Milan and it really hits me when I see entire group of tourists from us (I can hear the accent) all wearing very short shorts and flip flops even if it is still cold, like February/march, so they need the fleece too … Yes it’s little bizarre! I agree with your suggestions! (of course not every European is elegant, but you’ll know that 😄)
Just home from a day of school runs and errands (in the rural heart of Ireland) and was delighted to see a new article from Erin! What did I wear to run my errands? Oh, you know: (colour co-orded, not sloppy) leggings, street style NB trainers, Breton tee, Helly Hansen-ish coat, a Nike baseball cap and aviator sunnies 😆🙇🏼♀️ Ok I wouldn’t wear that outfit to brunch or appointments etc, but athletic/lounge is Very Big here where casual wear is concerned. Esp. with the tweens/teens/YAs. American culture has had a huge impact on Ireland over the last 50 years or so 🤷🏼♀️ PS You can pry my Spanx faux leathers from my cold dead (but well-groomed) hands 🤣😉
This is the first article of yours I watch and I thoroughly enjoyed it. I am Belgian, and I find your view on Europe very flattering. Gereral style varies a lot from country to country; everywhere, some people dress informally, even with questionable taste. I think that the objective of your explanation is how to look CHIC and blend in whilst in Europe. Excellent tips! I would just add: do not be loud. Americans generally are good-hearted and interested on other people, engaging easily in conversation, just turn down the volume a bit.
If you plan on going to Norway, the advice you get in this article wouldn’t be particularly useful, you would just stand out in a different way that is probably worse way worse than what you started out with. When it comes to dressing advice for Europe in general I think it’s a huge mistake to make those generalisations. Because most European countries have pretty different cultures from each other when it comes to these things and even within a country these things vary a lot. The cultural differences are huge across Europe.
I avoid most of those things anyway, but seriously don’t mind risking looking American by wearing black leggings. They’re incredibly comfortable, easy on middle-age waist spread, easy to pack, never wrinkle, good for unbulky layering if it gets cold, double as yoga wear, & look like a gazillion different outfits depending what you put on top.
Tourists are in every country, and I find it very interesting to observe the different style trends people wear. To blend in to a country’s style, in order to fit in, is not what someone with style wants to do. Everyone has their own personality and their sense of style represents it. However, your tips are pretty much what I would do anyway, when traveling, since I dress using classic looks and quite conservative. Be yourself, no matter what country you are in, as long as, it is not offensive to that country.
I’m a Dane. And here we wear almost anything, but toned down. We love a little edge but also comfy clothes. We are a very active and sporty nation so it’s totally normal to wear gym clothes at the grocery. We don’t over do anything, but I would say that Scandinavian people are well dressed, stylish and have good manners. We are very polite and considerate of one another. We don’t like when people are flashing their money with big attitudes, fast car’s and expensive handbags. We are more down to earth with a sense for minimalistic fashion design.
It’s not the clothing that makes one a target, it’s the loud and shrill voice and physical expression and behavior Americans seem to express everywhere they go, like cheerleaders. I’m from Germany, I wear North Face and HH clothing all the time, and depending on the region is where trouble might start. Most tourist places are used to tourists and even the people of China 🚌🚎🚎🚐🚌🚍🚍are safe! 🤗😉
I arrived Paris in 1993, a student from California. My usual outfit was black Wrangler Jean’s, a western shirt and cowboy boots. I couldn’t figure out why people were staring at me in the metro! Now, 28 years later, I have traded the western look for classic Hermes scarves and blazers and a Longchamps handbag. Lol. Paris really changed me!
This is hilarious. My sister took me to France, which was very nice of her. For months I heard about how she is used to traveling Europe, how I should NOT dress like a tourist, how I should make sure my shoes are black, to pack simple black jeans (I hate jeans because they are constrictive, so I think I packed some that had lycra in them). She didn’t want me to bring a jacket because she thought that April would be warm in France, so I packed a jacket I’d just bought because I wanted to make sure I wasn’t cold. Anyway, not even fifteen minutes off the plane, she managed to let herself be talked into giving 135 Euro to some grift. I couldn’t even begin to help her because I couldn’t tell whether the grift was to get her attention and steal the luggage, or what. Then later there were some people who crowded me on a bus, she said they were pickpockets, I don’t know. Maybe. She blamed the whole thing on my jacket (which, it was really cold there in April – around 40-50 Farenheit). Why all of this is comical is that she INSISTED that we both carry fannypacks, she got me an ugly white Jansport one which I didn’t even want. Now I know why we were targeted. I didn’t want to carry it, I had a large bag that would have done all right on its own.
Before I moved from the US to Germany 3 years ago,I researched and found the same info you have mentioned. I agree with most of your points. However, after living here and traveling all over Europe I would say anything goes. Europeans actually do many of the things mentioned here so maybe you won’t stand out with your style as much. As several others have said, we Americans tend to be much louder so that is a dead give away!
I just returned from Paris on May 13th and everything Erin said was 💯 accurate. I could pick my fellow Americans out in a flash! I’m not judging like we’re bad people so don’t get it twisted. All told, I blended so well, people were approaching me for directions! It was so nice moving through the crowd without calling any attention to myself! Thanks Erin for your relevant and interesting content! Aurevoir🌹
I am American and live in Germany. Most of your recommendations are spot on. No heels. No Flip Flops (those are reserved only for the public baths). No hats (unless it’s winter). Don’t wear flashy clothes… even in Paris – it’s way too obvious you’re not Parisian. Logos make you look cheap. Just dress elegantly, with sensible, neat, clean and classic clothes. As someone else mentioned, lower your voice, don’t scream or talk so loudly that everyone can hear you oversharing. Don’t be obnoxious. This is the #1 dead giveaway. Europeans are very reserved in how they communicate and behave. Americans like to stand out and express their individuality, central europeans are the opposite – they like to blend in. Want to be more European? Behave like they do.
I never dressed the same after visiting Italy in 2011. My husband and I dress more European now. Even my Israeli relatives dress so well. All of the female relatives wore hardly any makeup and always dressed so well. I did see however in some regions, track suits vs sweat suits were popular. Not to think I am better than everyone but the way some people go to dinner in the US on a Friday/Saturday night is appalling lol. I am not talking Moms and Dads with no time. I get it. I mean people who certainly have the time and money to dress better.
Wear what you want. I’m a Londoner and honestly the whole city is full of “foreigners”. If you’re American and visiting any major European city you will look like an American no matter how you dress… sorry but it’s just obvious. Also Europe is a continent, not a country. The culture is different in each individual country.
Before our trip to Scandinavia, I went to the websites of Steen & Strøm and Åhlens. Department stores give you an idea. Also YouTube has walking articles where you see regular everyday people in specific cities, doing their thing. That helped a lot. And a sturdy crossbody purse was best, for safety, for me. Then my hands were free for shopping. And make sure you alone can carry your luggage. Keep it all nearby and zipped. Carry different credit cards than your partner in case their wallet or purse is stolen. Always be aware of what people are doing around you, especially if there’s a direct encounter, it could be a distraction. Criminals work in pairs or more.
Hi. I am from Austria and must say: She is absolutely right with all she said 😅 I really laughed about the baseball caps because I only wear them for hiking, but would NEVER wear them somewhere else. I think baseball caps and flip flops are sooo American. 😅 I personally have a lot of Trench Coats and pair them with black leggings (or trousers of course) and comfortae, but chic sneakers when doing a city trip in other European countries… that always a good look! So I totally agree with her advices! 🙂 But as the others already wrote… come as you like and just be polite! Welcome!
This article was great! Perfetto!! I know because I lived in Italy for over 30 years. Erin was spot on! She missed a few things… like lower the voice, avoid loud colors and patterns, and do not walk around with a water bottle or Coke. It’s also a good idea to travel with a scarf in your purse in case you want to visit a church (shoulders and knees must be covered). Nails should be short too. Brava Erin. She did an excellent job. Oh wait, she forgot to mention, no cappuccino after 11 a.m.!!!!
” They dress up more, are very sophisticated” 😅I don’t mean to be rude but oh my please, relax. We do not wear haute cauture when running our errands. And again, I come in peace, but Americans even when they skip a full Lululemon ensemble are perfectly distinguishable from the European crowd 😅 and oh by the way- we are a whole continent, quite a few perfectly different countries and do not speak in unison, most definitely not when it comes to fashion.
The backpacks are actually widely used by everybody, it won’t make you stand out if you’re not in sweatpants/leggings and baseball cap. Crossbody bags are also perfectly okay. Just avoid the fanny pack. Also, a trenchcoat is very sophisticated, yes. But if you aren’t like in a very chic area you will stand out as wealthy and if you’re spotted speaking english for example, you’ll be a target. We wear raincoats and outdoorsy style pretty often to go buy groceries or on days off, it’s not a big deal. Bottom line : if you follow the guide to a t, you’ll be seen as chic, that’s for sure. But you won’t automatically blend in outside of the very wealthy or touristic areas, like the very center of Paris or Lyon. Maybe you’ll be a wealthy travelling person instead. If you have a doubt about the style : use the internet ! Look at pictures of the area you’ll be visiting, and take notes on the way people are dressed on average. That way you really will blend in.
My sister-in-law lived in Eastern Europe for 10 years. She tried everything to blend in. But she finally quit trying because she was told over and over by Europeans that they can spot Americans no matter what they wear because of the way we walk, our smiles, and our general optimistic attitude. And she was a fluent speaker in multiple languages. 😂
Just got back from a trip to Florence and Tuscany this week. We saw lots of the “elevated” white, retro athletic style shoes on both young and old! Thanks for posting this. I did find that most regular people we saw on public transportation were dressed in skinny jeans, sneakers, and T-shirts. It is helpful to dress a little more upscale as a tourist just so that you may enter the beautiful churches without being asked to cover up. I do recommend wearing leggings for a dressy look, not athletic. There are ways to dress up a beautiful black pair of black leggings. Also very popular in the warmer climate of springtime Italy were casual palazzo style pants. I even bought a pair. They are lightweight and comfortable to wear, paired with a solid T and a nice pair of platform sandals (I have avionics), you’re good to go! I did find that wearing a nice skirt is a good alternative to shorts, and a sundress as the weather warms, would even be more versatile. As for jackets, I did bring my all weather solid black rain jacket. It is not always practical to travel with a leather jacket especially since we come from Southern Louisiana and usually do not have any need for heavy winter clothing. As one other person mentioned in the comments, the volume level of our voices in the United States does attract attention! I even noticed that in the airport in Amsterdam as well as in Florence, even though there were so many people, the noise levels were much less. However, taking the tram back to our villa in the suburbs of Florence, we encountered a school group of teenagers with their teacher.
I love your articles! I watch them all the time. But I live in Florida, the land of perpetual heat and humidity. I haven’t really seen you address how to look chic in a sub-tropical climate without melting. You often show blazers in your spring and summer articles. We rarely wear any jackets at all. Could you please do a article for us? That would be amazing. Thank you so much for all you do!!! ❤️
I’m from south of France and I totally agree with this… except for the chunky birkenstock sandals, they are also a no-go for me 🤣 I would always prefer a slim-soled “tropézienne” style sandal. But south of France, especially Provence is not like the rest of France, and really not like Paris concerning style…
Blend in? I am African American. I would have had an iffy time trying to blend in😀😃😄😄😁I did find that when I spoke all bets were off, just like in the South….my English would stop the show, folks had to guess what city I was from. My advice pay attention, be polite don’t try to rush folks, ignore the mean folks, lavish your gratitude for the rest. Have fun, do eat Fish and Chips…have fun!
This is fantastic & as a new subscriber & European from Norge, now living in Tasmania, Australia, i won’t lie, i had a good laugh! To be honest, we know when an American is present. It’s in the sportswear i’ve seen, the back packs, the American baseball caps, the US flags, the loud casual tops/t-shirts, the very open & louder voices, the energy, which is great, but it can to many a European, be somewhat intense. Also the very bleached white teeth! So very American!😄Not as common place within Europe. I’m getting way off track here, but i hope my msg won’t be deleted & will be of some benefit to any US readers. Here’s the thing, my dear fellow Americans, please follow European dress codes for specific countries, please do research well as an added extra, specifically custom wise, culturally & language wise, any country you “choose” to visit. I say this, because it’s one thing to look very American, but it’s “also” in your overall behaviour & Europeans see this & hear this & they’re not always impressed. For eg: If you visit Rome & Paris specifically, do try to learn a few important phrases & show the locals, that you have put some real respect & effort for them, into your choice of destination & don’t visit with the absolute pre-conceived expectation, of them having to bow down to you & fit with your narrative etc;. If you keep an open mind & just relax & have fun, you will have a much better travel experience. As the saying goes, When in Rome, do as the Romans do. This applies to your behaviour within any country.
I lived Tri-border (Netherlands, Belgium, Germany) for several years, and I graciously disagree. You see all kinds of dress in those countries, and even if we saw somebody that we might think was just visiting it was fun to see the different styles of dress. And by the way I wore leggings with black blazers and heels or booties all the time. Why try so hard to not look different?
My husband and I live in Brooklyn and we just got back from Madrid which the style there is very different from Seville. It seemed more worldly especially with the younger locals compared to Seville which was more classic, sophisticated and old world. But in my opinion no matter how hard we try to fit in they know we’re tourists and that’s ok. We encountered a lot of Spaniards who were very gracious. They are actually fascinated with us Americans as we are with them. I think in a good way😉. We can’t wait to go!!🇪🇸❤️
My husband and I are going to Spain this Summer and hopping on a Mediterranean cruise through France and Italy. I appreciate your tips and tricks for European traveling. When we were in Europe a few years ago, locals always looked chic and confident. I really despise the uber casual, gym-wear or naked fashion that are so prevalent in our North American culture in the recent years. People in Asia would not even fill up petrol in sweatpants, no matter the brand. Getting dressed in the morning and putting on makeup to me is all part of starting a day on a positive note. Here, we substitute what it means to be a strong, confident, and independent woman is to be dowdy, masculine, loud, aggressive… let’s bring back feminine dressing. It IS possible to be strong at the same time as beautiful, observant, and feminine.
Excellent travel tips Erin! I fully agree and you know you’ve got it right when people mistake you for a local! I always felt I’d made the right clothing choices when I was stopped and asked for directions! And you are also treated better when you also try to learn a few polite phrases in whatever language is spoken.
I would say that these tips work more in Eastern, Central, and Southern Europian countries and specificly in bigger touristy cities. The more North you go, the more utility and sport based the style gets. In Finland you will blend in very well in active wear and with a backpack. But also in cities it’s normal to have a more showy look like black goth style, unnatural hair colours, anime style etc. So almost anything is fine. Finns typically wear weather appropiate clothing so other than summer time most people wear somewhat sporty things. Also in my city about 30% of people ride bikes to work/school even in the winter so backpacks are a normal thing to have.
I agree with most of these however we do wear sexy clothing in Europe. We don’t walk all day in them but to go out at night we do. Also, in the Mediterranean Birkenstocks scream tourist as do socks with sandals. Extremely sunburnt skin also screams tourist. We don’t wear hats outside of the beach as well.
I think it’s just good advice for dressing more classy no matter where you are! Our culture is so informal and has sort of glamorized not caring at all (pajama pants, slippers in public😳, camisoles and slips as outerwear)…it’s nuts. I like how classy Europeans tend to dress over all. These are all spot on for things I noticed in Spain last fall…also modesty. I think it’s important to bring a light outer layer for visiting religious places and museums
I live in France and I have small kids. I wore a puffer jacket and walked in a combat boots all winter, and I have a “basic” cross-shoulder bag ‘coz that’s enough to keep my wallet, mobile, house key and a pack of tissues in – those are all I need to drop my kids off at school and pick them up later. 🙄 Being a tourist is ok. It’s good for economy too. So, no need to be ashamed of it or pretend. 😁 Wherever you go – be natural, be who you are, be comfortable… But most importantly – be polite and respectful, as simple as that! ❤
Please don’t listen to ANYTHING here when you plan to visit Germany.😂 Every look you showed would be absolutely overdressed if you’re not visiting a fashion capital in the right time of the year. I love my outdoorsy clothes, my bright red backpack and my junk flip flops. Just wear what you like. We’ll identify you as an American either way.
As a Dutchie I totally agree with you!! And also, I learned a lot about American culture in the process. I must say though: when traveling within Europe I do definitely bring a bum bag/fanny pack, because in my opinion it’s just the safest way to hold your valuables in pickpocket areas. But I wear it concealed under my clothes/jacket. Also athleasure wear is slowly getting into style here. Flip flops are definitely worn on the beach/near the pool.
Sorry, but as Londoner and a Brit born and bred, here in the UK we use backpacks, crossbody bags (square or otherwise) and we definitely wear flip flops! It’s not the clothes you wear that particularly identify you as a tourist, it’s the way tourists behave. British people don’t like their personal space invaded. Nor do we like being grabbed or hugged when we’ve never met you, or being told our accent is “quaint” and having members of your family called over to inspect us as if we’re a prize exhibit. We do not like loud voices or tourist shouting across restaurants to members of their family that they are “over here”. These are all things I’ve experienced in London while going about my business – if you wish to blend in, be quiet and respectful of the natives! Do not confuse the UK with the rest of Europe – each country within Europe is individual, with its own characteristics, food, life and style – we are not one big homogenous mass. Make note of this you will be very welcome and you should have a very enjoyable visit.
I love Erin! She is right. If you want to blend in follow her tips. I live in Sweden and active wear, over sexy clothes, baseball caps, fannypacks, leggings etc is not viewed as stylish. But as a tourist it is also important to feel comfortable, and not all Europeans dress the same :-). When I moved to the north of Sweden I noticed women with leggings under skirts everywhere. I don’t think that is stylish at all, but I can understand it. It is often too cold to just wear a skirt. With leggings you can wear them and not freeze.
Not sure I agree with most of what you said! Having been to Europe many, many times, I can assure you that people have many different styles and do wear most of the things you said one should not. But most importantly, when you travel you want comfort and you have space limitations so wear what you like and don’t worry about it.
Well, Europe is made of different countries, with different cultures, lifestyles and clothing style, so it will depend on where they go on holidays. It’s not really the outfits that scream « tourists » it’s the behaviour and it’s also very important for tourists to be aware of the cultures and manners in other countries.
I’ve lived in London, Mexico City, and Sydney and have traveled to other areas. These general guides apply anywhere outside the US. It was funny to see tourists in flip flops and beach wear in Mexico City, talk about sticking out. In London trainers (tennis shoes) are very popular but there are also more stylish and colorful styles available. One of the biggest things is the attitude, don’t travel abroad and expect everyone to speak English to you nor expect American things. Never understood this attitude, why leave home if you aren’t willing to experience something different and RESPECT the local culture.
I love this article. I have lived in France for 10 years, moving from GB. It is better to blend in for the reasons you said, pick pockets! Especially in Rome. Unless you are going to a sport resort for climbing or walking holidays then you should avoid wearing leggings or gym gear outside the gym (personally Ive never understood this regardless of location, but each to their own). I have become a hoarder of gorgeous scarves since moving here. French women seem to wear them a lot and all year round. Light, sheer, beautiful scarves to protect the neck and decolletage from aging in the harsh european summer. 🙂
Try to learn a few words of the language of the country you are travelling to. I remember an aggressive American on a train in France complaining that the person in the foreign exchange booth ‘refused’ to speak English. I had seen him there and he was just speaking louder and louder as if that would help him to be understood. His behaviour was not only rude he also looked like a hick.
I am an American who travels internationally once or sometimes twice a year. I totally agree with the recommendations to try to learn a few words in the local language, be polite and keep voices down. But as someone who packs carry on for 3-4 weeks and goes from hiking trails to city, it just is not practical to dress as you suggest. When walking 10 miles a day, slides, sandals, or wedges won’t do. A fully supportive walking shoe is a must for me (with a smaller sandal for short walks perhaps). I see every kind of clothing everywhere. I think your article is more applicable for London, Paris, Milan than the typical European places.
I’ve been all over Europe and plenty of people dress down. In 2011, I saw a revival of the comfy gaucho in Amsterdam. All over Amsterdam and Stockholm! In 2017, I saw sooooo many people with joggers on and fanny packs all over Brussels and Amsterdam. I also witnessed a lot of yoga pants in Paris and in Rome it felt like super wrinkled linen just everywhere and those Charlie Sheen shirts. In 2018-2019, chunky sweaters in Trondheim and London and a beatnik revival. East Croydon London is full of ripped jeans! Street passengers very important in London, based off my observations.
I’ve traveled in Europe quite a bit. When I was in France, I was mistaken for Italian. When I was in Italy, I was mistaken for French. I was almost detained in Athens for being mistaken for a wanted Greek dissident trying to escape the country. I was once standing in line in the American Express office in Rome when a very loud, very frazzled woman from New York rushed up to me and asked if I spoke English. I responded with, if you speak slowly, I think I can understand you! Bottom line, I think, dress appropriately either at home or abroad.
What I found hard was the walking on cobblestone etc as lovely as that looks. My thinner soled dressy shoes completely got worn down. My Bosch belt sander wouldn’t have done a more aggressive job. And once, not in the European countries I’d spent a year in but at Disney in Florida, after a day w. my girls my 1 shoe had the front sole worn in a way that then the shoe fell apart infront of the heel. That darned ground seashells or whatever they build surfaces with! So had to finish the day in bare feet cus wearing just 1 platform sandal did not work for my hips/back. Driving back to our motor home park was not only illegal w. no shoes (same as driving w flipflops or ugly crocks) but when I had to press the brake for any number of minutes, the sole of my foot burned like nothing I had suffered before.
I am Spanish, living in the UK. You can wear whatever you want, just make sure you’re comfy…you’re going to walk a lot. We won’t judge your looks 😊 It’s true that if we want to look elegant, we don’t wear tons of make up or long nails. It’s just about simplicity and being comfy while looking put together. If it helps, I am over forty and I wear jeans, t-shirt and faux leather jacket with sneakers 90% of the time. And my tote bag, of course…
I have back pain and comfort is my main focus. I know these are just your suggestions but it seems they would only make people anxious about not fitting in. Safety and politeness are important, but a tourist shouldn’t feel pressured to look like everyone else. Not everyone can go shopping for new outfits for every trip. Visiting religious sites is different. You do want to follow rules there or you could get in trouble, which is ironic really
I live in Sweden. I would say to dress as you want and comfortable. I love to see people that dare to stand out. In Europe you don’t have to blend in. We have the space for all styles. Sometimes I wear flip flops, sometimes high heels. It all depends in where in Europe your are going. The wheather differ. I would say, wear the close you love! It doesn´t matter if I spot an amerikan tourist. I find it exciting! In Europe you are welcome as you are ❤️