Can Creativity Get Hindered By The Nominal Group Technique?

The Nominal Group Technique (NGT) is a group process that combines creative thinking with critical evaluation by allowing participants to brainstorm freely before engaging in structured ranking and discussion. This method fosters innovation by allowing individuals to generate creative ideas without judgment, which is essential for problem identification, solution generation, and decision-making. NGT is often used in business settings to promote consensus on specific issues.

The brain is involved in two activities: visualizing, creating, and generating ideas, and also in judicial, comparative analysis. While brainstorming can lead to quick idea generation, it may suffer from issues like dominance and conformity, which can limit creativity. In contrast, nominal group techniques help teams identify problems and create solutions as a group, streamlining the decision-making process and identifying solutions as quickly and efficiently as possible.

The nominal group technique finds a balance between group collaboration and individual creativity, allowing all kinds of ideas and perspectives to be considered. This contrasts with research on creativity, which notes that groups hinder creativity. The technique is a structured variation of small group discussion methods, preventing the domination of discussion by a single person and encouraging the voices of all members to be represented.

The Nominal Group Technique reduces group biases by initially generating ideas silently, reducing the influence of dominant personalities and encouraging individual creativity. It is a valuable tool for facilitating pan-disability focus groups and quantifying changes in qualitative research.


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What are the advantages of NGT techniques?

The Nominal Group Technique (NGT) is a widely used method for group decision-making, consisting of four steps: generating ideas, recording ideas, discussing ideas, and voting on ideas. It offers an enhanced opportunity for all participants to contribute ideas and minimizes the domination of the process by confident or outspoken individuals. However, NGT lacks flexibility and requires conformity among members. It is particularly useful when diverse opinions are present or when sensitive topics are discussed.

The ideal size for an NGT group is four to seven participants. Compared to interacting groups, NGT groups provide more unique ideas, balanced participation, increased feelings of accomplishment, and greater satisfaction with idea quality and efficiency. Understanding the different stages of NGT and its benefits and disadvantages helps in efficiently using it in group decision-making processes.

Which technique is better focus group or nominal group?
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Which technique is better focus group or nominal group?

The University of Limburg’s Department of Marketing and Marketing Research has introduced the group interview technique of nominal grouping as an alternative to focus groups in qualitative market research. Nominal grouping is a structured technique that minimizes personal interaction during new idea generation while maximizing individual contributions. In a comparative experiment, both focus groups and nominal groups of various sizes (five, seven, and ten respondents) were used to gather customer perceived service quality improvements.

The results showed that nominal group members produced a significantly larger amount of service enhancements than focus group respondents. The quality of ideas produced by nominal groups was significantly different from focus groups, with groups of seven respondents producing the highest quality ideas. Furthermore, groups of seven and ten respondents had significantly greater levels of group member satisfaction with data collection, with the former receiving the highest score.

What are the weakness of nominal scale?
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What are the weakness of nominal scale?

Nominal scales are used for qualitative classification, allowing measurements to be made based on the presence of distinct categories. These data have three distinct features: no ordering of categories, no measure of distance between values, and categories can be listed in any order without affecting their relationship. They are also called nonranked categorical and have two levels.

Dichotomous (binary) nominal variables have only two categories or levels, such as gender, marital status, eye color, nationality, affiliation, religious preference, surgical outcome, blood type, and epidemiological status. Ordinal scales are discrete-ordinal scales that have different states ordered in a meaningful sequence, but the intervals between scale points may be uneven. Arithmetic operations are not possible due to the lack of equal distances, but logical operations can be performed.

Ordinal scales rank subjects or objects based on the degree to which they possess a characteristic of interest. Examples of ordinal variables include stages of cancer, education level, pain level, satisfaction level, social status, type of degree, Likert variable, graduation rank, visual analog scale (VAS), and BMI-based nutritional status.

Continuous ordinal scales occur when measurements are continuous but are not certain whether they are on a linear scale. The only trustworthy information is the rank order of the observations. If a scale is transformed by an exponential, logarithmic, or other nonlinear monotonic transformation, it loses its interval scale property, so it is necessary to replace the observations by their ranks.

What are the disadvantages of the nominal group technique?
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What are the disadvantages of the nominal group technique?

The nominal group technique (NGT) has several disadvantages, including its limited flexibility, need for conformity among members, and time-consuming preparation. It also lacks spontaneity and may not converge opinions in the voting process. Despite these issues, NGT is considered an advantage in decision-making as it does not depend on normal group processes.

Modifications by Bartunek and Murnighan have been implemented to address ill-structured problems. Normal ideas are generated and listed, followed by the facilitator questioning if the ideas are relevant to the same problem. If not, the problem is considered ill-structured, and the ideas are clustered into coherent groups. These clusters of ill-structured ideas are treated as problems in their own right, and the NGT procedure is applied.

Regular breaks are taken by participants to ensure they continue working on the original problem. Overall, NGT is a complex and time-consuming method that requires careful planning and coordination to effectively address ill-structured problems.

Which of the following is a disadvantage of the nominal group technique?

NGT is a group method that offers both advantages and disadvantages. It is anonymous, allowing equal participation and minimizing communication noise. However, it may not converge opinions, limit cross-fertilization of ideas, and appear too mechanical. NGT can be useful for Extension Educators to help staff, volunteers, clients, and consumers improve their decision-making abilities. Research has shown that NGT can be effective in problem identification and program planning, but it may not be as effective in reducing brainstoming effectiveness in industrial samples. Despite these drawbacks, NGT can be a valuable tool for Extension Educators to help staff, volunteers, clients, and consumers make sound decisions.

What is the impact of nominal group technique?

The nominal group technique (NGT) is a useful tool for groups in various settings like businesses, schools, and community organizations. It encourages participation, helps identify popular ideas, and addresses disagreements. It also prioritizes ideas and creates action plans, making it essential for effective group collaboration. NGT can be used in various courses, including silent generation of ideas, round-robin recording, discussion of similarities and differences, ranking of ideas, group consensus, and action planning.

When to use the nominal group technique?
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When to use the nominal group technique?

Nominal group technique (NGT) is a structured method for group brainstorming that encourages everyone’s contributions and facilitates quick agreement on the relative importance of issues, problems, or solutions. It involves writing down ideas, selecting the best one, and having everyone present their favorite idea. The suggestions are then discussed and prioritized by the entire group using a point system. NGT combines the importance ratings of individual group members into the final weighted priorities of the group.

It is particularly useful when some group members are more vocal, think better in silence, there is concern about some members not participating, the group struggles to generate ideas easily, some or all members are new to the team, the issue is controversial, or there is heated conflict.

What is an advantage of using the nominal group technique?

The nominal group technique (NGT) is a collaborative decision-making method that prioritizes the identification of problems and the subsequent generation of solutions through a collective process. The technique facilitates the process and guarantees that each member offers input that contributes to the solution, which is then informed by the collective perspective of all participants. The nominal group technique (NGT) typically comprises five stages.

What are the disadvantages of group method of teaching?

Group work in education has both advantages and disadvantages. Effective group work involves sharing knowledge and skills, promoting equal support of ideas, and facilitating equal exchange of information. However, it can also lead to conflicts over roles and responsibilities. Group work can help build a positive learning community and prepare students for work beyond the classroom. According to Constructivism, students learn more effectively when working cooperatively in diverse groups, rather than solely in a heterogeneous class or competition.

What is the disadvantage of nominal?

Nominal output is a measure of economic performance that doesn’t account for changes in the quality and quantity of goods and services over time. It’s a snapshot of the value of goods and services produced by an economy, but it doesn’t account for changes over years. Real output, on the other hand, measures the value of goods and services produced by an economy, but it has different implications for economic performance and policy. Understanding these differences is crucial for comparing economic performance over time.

What is the nominal group technique in creative thinking?
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What is the nominal group technique in creative thinking?

In nominal group brainstorming, participants are invited to contribute their ideas in written form, with the moderator responsible for articulating each idea on behalf of the group. The moderator records each idea on a flip chart and provides each participant with a copy of the final list, which is then scored.


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Can Creativity Get Hindered By The Nominal Group Technique?
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Rae Fairbanks Mosher

I’m a mother, teacher, and writer who has found immense joy in the journey of motherhood. Through my blog, I share my experiences, lessons, and reflections on balancing life as a parent and a professional. My passion for teaching extends beyond the classroom as I write about the challenges and blessings of raising children. Join me as I explore the beautiful chaos of motherhood and share insights that inspire and uplift.

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