Dating vintage Wrangler denim jackets can be done by examining the label on the interior of the jacket. Wrangler gained popularity in the 1950s and 1960s as the go-to brand for rodeo performers and Western enthusiasts. The brand’s durable denim, reinforced with rivets and sturdy stitching, is known for its durability. To date vintage Wranglers, look for the inside tags of the garments, which often do not have an independent wash tag attached.
Wrangler clothes manufacturers put this information in the inside tags of the garments, making them authentic. The logo design over the years has evolved, with a crossover of the rope cursive logo. In 1947, Blue Bell hired renowned rodeo tailor Ben Lichtenstein to develop a line of jeans under the Wrangler name. The line was successful, and the Wrangler name was retained.
To accurately date vintage clothing, follow these tips:
Keep it together – The evolution of the Wrangler logo and tag history are crucial. The 70s and 80s tags are much different than the current ones, and they are mainly made in the USA.
Go For The Old-School Winter Western Look – Many shades of Wrangler denim and cord have been styled with a Sherpa lining. Wrangler has its roots in the Hudson Overalls Company of Greensboro, NC, founded in 1904 and renamed Blue Bell in 1919 (some sources say 1908).
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