Research indicates that over 50% of companies with revenue growth in the top 10% are more effective at testing ideas, measuring results, and executing changes to products, services, and ways of working. Business innovation can be applied anywhere from the supply chain to advertising and post-purchase touchpoints. Leaders can leverage technology to improve their products and services and drive innovation by learning customer preferences through data analytics.
Mobile dominates online sales, with worldwide mobile retail revenue expected to exceed $1 trillion in 2022. The rapidly evolving landscape of eCommerce technology is marked by key trends shaping the industry and driving innovation. To assess overall customer experience for an online store, 17 customer experience hacks and innovations should be tested and implemented.
Increased traffic is crucial for businesses, especially those who haven’t optimized their website for search engines (SEO), invested in search engine marketing (SEM), or paid online advertising. Creativity in commerce enables new business models and strategic approaches to fly, and various techniques can be used to generate ideas. E-commerce innovations can simplify the entire shopping process, allowing customers to place orders and view logistics information whenever.
The future of creative production in eCommerce is poised for a seismic shift driven by advances in AI and emerging technologies. Startups are increasingly harnessing the power of tailored experiences to captivate and retain customers. Chatbots can be used to ask for a customer’s personal data, and fostering an environment of innovation and creativity within the E-Commerce team can improve results and engagement.
Blockchain can be used to secure and streamline transactions, verify product authenticity, and enhance customer experience.
📹 Creative thinking – how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma
This video is filmed and edited by Università Telematica Internazionale UNINETTUNO www.uninettunouniversity.net. Corazza is a …
📹 What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica …
The below notes are created using Bard tool 🙂 The speaker, Jessica Apotheker, is a marketer who is interested in the impact of generative AI on marketing. She argues that generative AI will have a major impact on marketing, but that it is important for marketers to be prepared for this change. One of the ways that generative AI will impact marketing is by automating many of the tasks that are currently done by humans. This will free up marketers to focus on more strategic work. Another way that generative AI will impact marketing is by personalizing content to a much greater extent than is currently possible. This could lead to more effective marketing campaigns, but it could also lead to content overload for consumers. Apotheker argues that the key to success in the age of AI is for marketers to develop a “left AI brain” in addition to their right AI brain. The left AI brain is responsible for data analysis and logic, while the right AI brain is responsible for creativity and intuition. Apotheker also argues that it is important for marketers to protect their brand identity in the age of AI. This means being careful not to let AI generate content that is inconsistent with the brand’s values. Finally, Apotheker advises marketers to focus on what they are good at. If you are a creative person, then focus on developing your creative skills. If you are a data-driven person, then focus on developing your data analysis skills. I hope this summary is helpful!
00:08 Generative AI will drive the next big productivity revolution. 01:28 Marketing is evolving from traditional to specialized skills. 02:50 AI is transforming marketing activities. 04:11 Marketing and other functions need to adapt to the impact of AI on content 05:36 Using predictive AI tools for marketing decision-making. 07:06 Training AI only on current data can trap brands in their current territory. 08:19 Over-reliance on generative AI can stifle innovation in marketing. 09:30 Marketers need to reskill to use AI effectively.
This TED talk is so needed now in all age groups not just for businesses but anywhere… whoever is using AI or anyone who is improving their computer skills not to depend totally on AI but use original ideas and cultivate inner creativity. it doesn’t matter how gigantic AI will grow in a few months or a couple of years, we humans must continue to generate new ideas and bring out the best in our brains.
I hate advertisements, always have and likely always will. I hate when someone attempts to convince me to buy something I don’t need for a price that is unreasonable. Everything this lady says in the first 5 minutes sounds like a fucking nightmare to me. Yet she says it with such enthusiasm and zeal like that projected future is a good thing??
AI will accomplish the same thing that Robotics did. It will put people out of work. Back in the 60s they all lauded the easier lives we would have by benefiting from new production technology. They were wrong then and they are still wrong now. “Those who cannot remember the past are condemned to repeat it.”
AI can help identify trends based on historical patterns, but human decisions and creative aspects are often still required for new ideas and innovation. The use of AI in data analysis can provide valuable insights, but humans still have a key role in developing new ideas and facing emerging challenges in the future.
Marketing: Originally intended to be the bridge between producers and consumers by making sure producers produce what the consumers want and to help producers and consumers meet each other for satisfying their requirements has turned into a dangerous business function that seeks to influence consumers by playing with their emotions using dark tricks of psychology to make them buy things which they don’t actually need by planting a desire to buy things by connecting them to beautiful experiences- which can totally exist without them buying. With the advent of AI, it is only going to get worse. Every move of consumer is tracked, their thoughts analyzed, their behavior predicted and their choices influenced. AI automates this and it can get nasty when AI learns the same dark psychology tricks. Neuromarketing shouldn’t have existed in the first place. It is rape of consumer minds.
I’m am about a week into the AI algorithm feed on YouTube – I’m hearing a lot of the use of the words “predictive” and “model” ————- so my question is —- —- why aren’t weather forecasts for the weekend or next week super accurate now? If the answer is “garbage in – garbage out” then not much has changed.
I thought that the way AI personalizes consumer content would be good for consumers, but I found out that it can lead to content overload on consumers. With the advent of the AI era, it has been realized that the human brain should be actively used because AI interferes with the creation of original ideas. It was a lecture that I wanted to see more research and examples on these topics in the future and think about how to apply them to the practice.
Marketing will basically stop existing. Because capitalism will stop making sense. And where there’s no profit, there’s no marketing. What this woman is talking about will maybe make sense for about the next 3-5 years and afterwards AGI will be so far ahead of EVERYTHING that all our concepts of society, economy and work will be completely outdated.
🎯 Key points for quick navigation: (04:25) ⚠️ AI-generated marketing content risk: Content overload and homogenization due to training on existing data. (05:02) Solution for marketing in the age of AI: Develop “left-AI brain” by integrating data science and analytics. (05:31) ️ Building a “left-AI brain” in marketing: Data science & engineering teams to create predictive AI tools. (07:03) ♻️ Avoiding data and content silos: Partner with external sources for diverse training data. Made with HARPA AI
Write all the text from the article as a dialogue🎯 Key Takeaways for quick navigation: 00:35 🔄 The introduction of generative AI mirrors past productivity revolutions, challenging assumptions about reduced workload. 01:40 🎨 Marketing faces significant productivity impacts with generative AI, requiring strategic preparation for seizing opportunities. 03:53 📧 Increased content creation facilitated by AI can lead to personalized consumer experiences, but also risks content overload and homogenization. 05:31 🧠 Organizations must develop a “left-AI brain” strategy, reskilling teams and integrating predictive AI tools for informed decision-making. 07:33 🌐 Companies should seek diverse data partnerships beyond their immediate industry to foster innovation and adapt to changing markets. 08:35 💡 Over-reliance on generative AI risks stifling creativity and innovation, necessitating the preservation and cultivation of human-driven ideation. 10:06 🚀 Marketers should leverage their inherent strengths—creativity or data analytics—and invest in relevant skills to navigate the evolving landscape of AI-driven marketing. Made with HARPA AI
As an AI engineer, I am well aware of the benefits and drawbacks of significant AI use, and I have observed similar difficulties among my coworkers. I agree with her statement that we shouldn’t use AI excessively. Please watch the film “Idiocracy.” It represents the future of the entire planet, and those who inexperienced to handle AI properly would rule in the same way that bureaucrats do today. She is not dismissing the value of AI, but she is attempting to illustrate why using one’s own brain is as crucial. I utilized the paraphrase tool to modify my words so that I didn’t appear stupid because of my weak mastery of English 🤣
Marketing is Sales. I know we all like to say that Sales is different than Marketing but they are more like siblings who have the same thought, and that is to get you to open up your wallet and spend money. Most of the time for things that you don’t need. Period. Actually when Jessica is talks about increasing content… AI will help to super flood the market. And that is already starting to happen. And by already, I mean that it has been going on for the last several years. I can actually see where this might lead to the end of brand identity being owned by one company by flooding the market, not just by these companies but by individuals who will take control of what they want and create it for themselves using AI. Therefore, not needing the content from companies.
Even long before an AGI. Just with an LLM Ai and some generative AI. Marketing done manual is obsolet very soon. She mentions some repetitive things that might occur. She forgets that these problems are known now. Very soon an approach like AutoGPT for codint could very easily be adopted to an AutoMarketingGPT. The LLM generating a dozen marketing texts for a given product. Creating variations of these text for certain demographics. Generate images for these texts, and variations of these images. Want to be sure it comes up with new creative ideas? Make sure the tool automatically gets some randomizer. We don’t even need new ideas for these issues. Some good solutions for a more flexible and “creative” result are already known. And I agree with alot of users here. What she describes is at best a timeframe of 5-10 years. After that, even without an AGI, most “white collar” jobs are obsolete/ redundant.
Wow, Jessica Apotheker just blew my mind! Marketing in the age of AI is such a fascinating topic. After perusal this, I cannot help but think that implementing tools like Mystrika for my cold emails has been a game-changer. It is been about 4 months now, and the detailed analytics and A/B testing features have significantly improved my campaigns. Love that it is a pay-once-use-forever deal too! Also, they should totally make a article on DoYouMail, it is awesome for unlimited email sending and reputation management.
Jessica Apotheker is insights are just what I needed! Speaking of evolving marketing techniques, I have integrated DoYouMail into my workflow over the past 6 months, and I could not be happier. The scalability and easy email ID creation have been such a relief. For an extra layer of protection, I pair it with FilterBounce—keeping my bounce rate under 1% has been crucial. Hey TED, consider exploring DIY tools like these in future articles!
a inteligência de vendas é essencial para o sucesso das equipes de vendas na era da IA. Ao coletar e analisar dados, extrair insights acionáveis, tomar medidas estratégicas e automatizar tarefas repetitivas, as equipes de vendas podem melhorar significativamente seu desempenho, aumentar a eficiência e construir relacionamentos mais fortes com os clientes. A inteligência de vendas capacita os representantes a se tornarem verdadeiros consultores confiáveis, impulsionando o crescimento e o sucesso das empresas.
Any child leaving primary school knows that the popular idea of the right-brain and left-brain is a myth, which undermines the credibility of the rest of the sources to support what she is saying. Also, all the examples used are smart algorithms, and that’s great! Consultants need to stop branding every solution as AI just for the sake of the trend.
Nice TED talk … meanwhile in reality for most companies, Marketing is still the same sales-oriented and lying producing department, responsible for promoting imaginary products, that are completely disconnected from the reality of the production departments and the terms and conditions of delivering the product.
🎯 Key points for quick navigation: 00:35 📈 Productivity revolution hasn’t reduced work, but increased complexity with more data processing. 01:40 🧠 Marketing is a highly impacted function with generative AI, offering a significant productivity boost. 02:45 💬 Generative AI is transforming marketing activities, enhancing performance by 40% currently. 03:53 📧 More content due to AI can lead to personalized experiences for consumers but may also cause content overload. 05:31 🧠 Growing a left-AI brain involves reskilling and embedding predictive AI tools to drive decision-making. 07:03 📊 To avoid being trapped, companies should look beyond their ecosystem for relevant data and content partners. 09:03 💡 Over-reliance on generative AI can stifle innovation, so protect true artists and innovators in the function. Made with HARPA AI
Sorry have to change my pic to a more professional one; but as a college instructor teaching in a diploma business program to future managers we were taking subject matter on “Market Intelligence and Research and the tools”. With a background myself in a course I took on Data Base Management and Business Intelligence tools: I found your subject matter to be extremely valuable in taking concepts to the real business environment. They all loved your presentation and the Left and Right brain combining to make decisions, that Marketing, R & D departments amongst others must make. Loved it! Ron Bezanson Global College of Business and Technology, Calgary, Alberta.
This is lady is going the worst advice ever. The generative or “right brain” capabilities of AI is what allows the “left brain” capabilities of AI to be so effect. It can recognize and accentuate patterns in data that we can’t see, and come up with new inferences from those newly uncovered patterns. We can’t just “stop using” the right brain side of AI, it’s a capability that is baked into the technology.
As AI advances, people agree that they rely too much on AI. Now, I also have a hard time without AI tasks.😂😂 So perusal this lecture made me think about how to use AI smartly. But I didn’t think it was a good idea to rely entirely on AI, so I can analyze the data and use it to calculate and correct my thoughts and opinions in a better way. I wonder what other methods are there.😙
AI will allow us to remove the need for marketing. The ai guy will get the thing for me. I’ll just ask for it. I won’t care about brand. I won’t care about packaging. I won’t care about mission statements. I won’t care about anything, just like I mostly don’t care now. The ability to remove the repetition of companies begging for my money is just around the corner. You can’t with with Gen Z because they’ve been oversaturated with marketing and more marketing and more marketing since they came out of the womb. Congratulations. It’s time.
Jessica Apotheker’s insights into the influence of AI on marketing are truly enlightening. Her perspective on how generative AI will transform the workplace, while emphasizing the irreplaceable value of human ingenuity in ideation, is a refreshing balance. I appreciate her exploration on how marketers can navigate this evolving landscape. This TED talk is a must-watch for anyone engaged in the industry. Looking forward to witnessing these changes unfold!
In just an opinion, advertisers and marketers have crossed the line too far now. ENOUGH with ads, personalized ads just piss us off even more. DO NOT LIE AND SAY ADVERTISING WORKS ON EVERYONE…NO. IT. DOES. NOT. If so, even advertisers would be buying their direct competition’s products, wouldnt ya? Advertising with A.I. is bulls–t! Having to use a deep, trickery type of psychology to get anyone to buy anything should get all of you capital punishment, no trial, IMMEDIATELY. YOU ARE DONE, in just an opinion.